SEARCH, WITH SUBSTANCE.
Small company.
Careful questions.
Twenty Five Labs helps law firms and other service businesses understand and improve how they are discovered in AI search. Law firms are our first focus; contractors and home services are second.
Measure → Diagnose → Build Evidence → Retest
We work across ChatGPT, Google AI, Gemini and Perplexity, with traditional search as part of the foundation. AEO and GEO are related terms for this work; we use AI search optimization to describe the broader service.
Our work
We investigate customer questions, observe which businesses appear, inspect public information, and help prepare improvements for review. Technical SEO, local information, structured data, and content are tools in that process. The goal is a business that is easier to find and understand.
Our editorial standard
Search Notes is written under the Twenty Five Labs organization byline. Platform-specific claims reference primary documentation. Advice and proposed methods are labeled as such. We do not claim access to proprietary ranking systems or present fictional examples as customer results.
What we can stand behind
Clear scope, reviewable work, transparent sample definitions, and an honest account of uncertainty. We cannot guarantee rankings, recommendations, or commercial outcomes controlled by other platforms and people.
Corrections and contact
Contact rayan@twentyfivelabs.com to discuss the work or flag an error. Include the page and statement you would like reviewed.
Start with the law-firm guide or our measurement approach.